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About Holography
History of Holography
Spectral Imagery is a presentation system that can project a 3-dimensional image of your company's spokesperson -- real or fictional -- in thin air onto a small stage set with props or real life objects. From that vantage point, this magical illusion can walk around and tell your story to fascinated audiences.

Spectral Imagery was developed to meet a specific marketing need. Namely, to convey technical or otherwise complex information in a way that will hold audience attention. Our solution is stimulating. Customers and prospects will be amazed to see your company's miniature spokesperson on a small theatrical set, talking about your products and services.

Paul D. Barefoot
Holophile President, Paul D. Barefoot,
discusses Spectral Imagery in an 8-minute
video interview.

"Spectral Imagery transformed their company spokesperson into a 3-dimensional image on a small stage with real-life objects. A 12" high, full color ghost walked and talked to amazed audiences." (USA Today)

A "3-D ghost" of Leonardo DaVinci uses a paint brush to transform Mona Lisa into an IBM campaign logo.

Recent Productions
Here are some recent productions. Click on the files to download movie clips and pdf files.

The Spokesperson
The host of your Spectral Imagery presentation can be a real person or a fictional character. For instance, it can be a company founder or CEO, a professional actor in costume or even a computer-generated image.

Some of the characters we have "brought to life" include:

    Alexander Graham Bell: Bell appears on a wharf with a mid-18th century representative of the East India Trading Company. Using a world globe suspended in mid-air, he explains how to solve international business communications problems through a global communications network.

    Herbert H. Dow:
    The founder of Dow Chemical materializes onto an abstract theatrical setting on which are placed full-size test tubes, chemical beakers, and other pieces of laboratory equipment. As he tells the audience about the founding of his company in 1890, he uses a variety of Spectral Imagery props to illustrate his contributions to the American chemical industry.

    Benjamin Franklin: Dressed in period costume, Franklin explains the benefits of gas air-conditioning as he walks around a miniature reproduction of his Philadelphia printing shop.

    For dramatic flair, Franklin hurls lightning bolts at his stove, producing a gas flame which yields product information and examples.

    Leonardo da Vinci: Leonardo returns to his 16th century studio where his famous painting, the Mona Lisa, comes alive to introduce him to a new invention: an IBM ThinkPad. Leonardo learns of the career opportunities at IBM.

    Sir Isaac Newton: Newton performs from an eight foot long stage set with life size objects from his study in Cambridge towering above him. As he walks -- and sits on his famous apple -- he explains the science of rheology and concludes with a brief company history.

    Louis Pasteur:

    A hospital administrator from the year 2000 visits Louis Pasteur in his 19th century laboratory where he studied the fermentation of wine. The 7-foot wide stage, set to the scale of a 12 inch high figure, included a lab table covered with a Bunsen burner and interconnected test tubes and beakers, filled with brightly colored liquids, all bubbling away in a lively, Rube Goldbergish still. The ten minute presentation premiered in Florence, Italy. It was developed to achieve higher visibility and impact at conferences attended by hospital administrators and directors of diagnostic laboratories.

    Conrad Roentgen: The translucent 12" tall figure of Roentgen materializes from a flash of light shot out of an X-ray tube and lands on an 8-foot wide replica of his laboratory worktable in Wuerzburg. Dressed in late 19th century period costume, Conrad uses a large piece of chalk to form words on his magic blackboard as he talks about his discovery of X-rays and describes Computed Radiology as a new breakthrough technology.

    X-ray discoverer Conrad Roentgen walks along an 8 foot wide stage and works with life-sized instruments in his laboratory.

The image:
*Appears 3-dimensional in full color,
*Stands 6" to 14" tall,
*Speaks to the audience while walking around on a small stage.

    Ben Franklin is an illusive image as he stands
    12" high next to his printing press.

We'll work with you to develop the most appropriate spokesperson to meet your marketing objectives.

The Stage Setting
The presentation stage is about 7 feet wide and 3 feet deep. (It can be larger or smaller, depending on your needs.) On it are placed the props or products that the spokesperson uses to tell your story.

    Isaac Newton with life-size props.

"Isaac Newton steps out of his hourglass and walks among life-size objects from his Cambridge study... his books towering above him, his quill pen and, of course, his famous apple as a chair." (Exhibitor Magazine)

Dramatically lit, the stage is a miniature theatrical set. For example:

    "Procrit Clinical Capsule" for Ortho Bio Tech
    The 5-foot wide stage depicts an Oncologistís examination room. Projected 12 inch high characters enact the story of a patient, who has just received his third chemotherapy treatment for lung cancer. The show illustrates the symptoms of chemotherapy-related anemia through a series of vignettes.

The Display Cabinet
The stage is enclosed in a display cabinet and normally viewed at eye level by a standing audience. The cabinet exterior can carry your corporate graphics and/or be finished to complement your existing booth display.

    John Deere in a Holophile Rental kiosk.

    Fuji Medical Systems kiosk.

    Crowds gather to see the Fuji show in Chicago.

Or, the kiosk can be concealled behind a wall with a cutout for viewing.

The Story
After you approve a spokesperson, we develop a script that highlights the key points of your marketing message. This script can range from 5-10 minutes in length, and can incorporate a wide variety of special effects to make the show informative and memorable.

"For some dramatic flair, Ben Franklin hurled lightning bolts at his stove, producing a flame which yielded product information."
(Marketing News)

The script can be tailored to a specific market, audience, location or time of year. A computer controller changes the show easily and quickly.

Fast and Easy Installation
Spectral Imagery attracts crowds of customers or prospects at trade shows, visitor centers and conferences.

Crowds gather to watch Conrad Roentgen at the FUJIFILM Medical Systems booth at The Radiological Society of North American (RSNA) Annual Meeting. Roentgen first appeared for FUJI in 1990 and 1991 and returned in 2002 to update attendees on the company's products and technology.

"...attracted spectators as if they were children magnetically drawn to a puppet show."
(Business News Publishing)

The presentation cabinet is shipped to the event site as a single unit, with all electronics and lighting in place. We install the system at the first venue and acquaint your personnel with the easy and fast setup procedures and daily operation. The show is started by a button or programmed to play at pre- determined intervals. The presentation is very "user friendly" and can be easily operated by your own personnel.

The show can also be updated downstream to include new products or to address specific audiences and markets (in other languages, if required). Our shows have been seen though out the US and abroad, including Amsterdam, Birmingham (UK), Brussels. Copenhagen, Farnborough (UK), Florence, Glascow, London, Madrid, Barcelona, Paris, Tokyo, Vancouver and Zurich. They are used by our clients for an average of 3-5 years, often with yearly updates.

    Pfizer Waterworks

The Next Step
You've got to see Spectral Imagery to appreciate its impact. Call now to see a demonstration in your office.

"Spectral Imagery explained our competitive advantages in a highly entertaining manner. People who watched virtually any portion of the presentation were educated. They were already qualified, and started asking questions that usually didn't occur for about 20 minutes of one-on-one." (Exhibitor Magazine)

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