Here are some recent productions. Click on the files to download movie clips and pdf files.
The Spokesperson
The host of your Spectral Imagery presentation can be a real person
or a fictional character. For instance, it can be a company founder or
CEO, a professional actor in costume or even a computer-generated image.
Some of the characters we have "brought to life" include:
Alexander Graham Bell: Bell appears on a wharf with a mid-18th
century representative of the East India Trading Company. Using a world
globe suspended in mid-air, he explains how to solve international business
communications problems through a global communications network.
Herbert H. Dow:
The founder of Dow
Chemical materializes onto an abstract theatrical setting on which are placed full-size
test tubes, chemical beakers, and other pieces of laboratory equipment. As he tells
the audience about the founding of his company in 1890, he uses a variety of Spectral
Imagery props to illustrate his contributions to the American chemical industry.
Benjamin Franklin: Dressed in period
costume, Franklin explains the benefits of gas air-conditioning as he walks around
a miniature reproduction of his Philadelphia printing shop.
For dramatic flair, Franklin hurls lightning bolts at his stove, producing a gas
flame which yields product information and examples.
Leonardo da Vinci: Leonardo returns
to his 16th century studio where his famous painting, the Mona Lisa, comes alive to
introduce him to a new invention: an IBM ThinkPad. Leonardo learns of the career
opportunities at IBM.
Sir Isaac Newton: Newton performs from an eight foot long stage
set with life size objects from his study in Cambridge towering above him.
As he walks -- and sits on his famous apple -- he explains the science
of rheology and concludes with a brief company history.
Louis Pasteur:
A hospital administrator from the year 2000 visits Louis Pasteur in his 19th century
laboratory where he studied the fermentation of wine. The 7-foot wide stage, set to the scale of a 12 inch high figure, included
a lab table covered with a Bunsen burner and interconnected test tubes and beakers, filled
with brightly colored liquids, all bubbling away in a lively, Rube Goldbergish still. The
ten minute presentation premiered in Florence, Italy. It
was developed to achieve higher visibility and impact at conferences attended by
hospital administrators and directors of diagnostic laboratories.
Conrad Roentgen: The translucent
12" tall figure of Roentgen materializes from a flash of light shot out of an X-ray tube
and lands on an 8-foot wide replica of his laboratory worktable in Wuerzburg.
Dressed in late 19th century period costume, Conrad uses a large piece of chalk
to form words on his magic blackboard as he talks about his discovery of
X-rays and describes Computed Radiology as a new breakthrough technology.
X-ray discoverer Conrad Roentgen walks along an 8 foot wide
stage and works with life-sized instruments in his laboratory.
The image:
*Appears 3-dimensional in full color,
*Stands 6" to 14" tall,
*Speaks to the audience while walking around on a small stage.
Ben Franklin is an illusive image as he stands
12" high next to his printing press.
We'll work with you to develop the most appropriate spokesperson to meet your
marketing objectives.
The Stage Setting
The presentation stage is about 7 feet wide and 3 feet deep. (It can
be larger or smaller, depending on your needs.) On it are placed the props
or products that the spokesperson uses to tell your story.
Isaac Newton with life-size props.
"Isaac Newton steps out of his hourglass and walks among life-size
objects from his Cambridge study... his books towering above him, his quill
pen and, of course, his famous apple as a chair." (Exhibitor Magazine)
Dramatically lit, the stage is a miniature theatrical set. For example:
"Procrit Clinical Capsule" for Ortho Bio Tech
The 5-foot wide stage depicts an Oncologist’s examination room. Projected 12 inch high
characters enact the story of a patient, who has just received his third
chemotherapy treatment for lung cancer. The show illustrates the symptoms of chemotherapy-related
anemia through a series of vignettes.
The Display Cabinet
The stage is enclosed in a display cabinet and normally viewed at eye
level by a standing audience. The cabinet exterior can carry your corporate
graphics and/or be finished to complement your existing booth display.
John Deere in a Holophile Rental kiosk.
Fuji Medical Systems kiosk.
Crowds gather to see the Fuji show in Chicago.
Or, the kiosk can be concealled behind a wall with a cutout for viewing.
The Story
After you approve a spokesperson, we develop a script that highlights
the key points of your marketing message. This script can range from 5-10
minutes in length, and can incorporate a wide variety of special effects
to make the show informative and memorable.
"For some dramatic flair, Ben Franklin hurled lightning bolts
at his stove, producing a flame which yielded product information."
(Marketing News)
The script can be tailored to a specific market, audience, location
or time of year. A computer controller changes the show easily and quickly.
Fast and Easy Installation
Spectral Imagery attracts crowds of customers or prospects at trade
shows, visitor centers and conferences.
Crowds gather to watch Conrad Roentgen at the FUJIFILM Medical
Systems booth at The Radiological Society of North American (RSNA)
Annual Meeting. Roentgen first appeared for FUJI in 1990 and 1991
and returned in 2002 to update attendees on the company's products
and technology.
"...attracted spectators as if they were children magnetically
drawn to a puppet show."
(Business News Publishing)
The presentation cabinet is shipped to the event site as a single unit,
with all electronics and lighting in place. We install the system at the
first venue and acquaint your personnel with the easy and fast setup procedures
and daily operation. The show is started by a button or programmed to play
at pre- determined intervals. The presentation is very "user friendly" and
can be easily operated by your own personnel.
The show can also be updated downstream to include new products or to
address specific audiences and markets (in other languages, if required).
Our shows have been seen though out the US and abroad, including Amsterdam, Birmingham (UK), Brussels.
Copenhagen, Farnborough (UK), Florence, Glascow, London, Madrid, Barcelona, Paris, Tokyo, Vancouver and Zurich. They are used by our clients for an average of 3-5 years, often with yearly updates.
The Next Step
You've got to see Spectral Imagery to appreciate its impact. Call now
to see a demonstration in your office.
"Spectral Imagery explained our competitive advantages in a
highly entertaining manner. People who watched virtually any portion of
the presentation were educated. They were already qualified, and started
asking questions that usually didn't occur for about 20 minutes of one-on-one."
(Exhibitor Magazine)
